How Talk360 Helps Bekele Run His Business in South Africa

When staying connected is part of your business

As a shop owner, Bekele knows how important it is to be reachable. Whether he's contacting suppliers, speaking with customers or making calls within South Africa, being able to pick up the phone without worrying about high calling costs makes a difference. Bekele discovered Talk360 through a local agent named Tshepo, who introduced him to a different way of making calls. What started as a new product to offer his customers soon became something he used himself.

“Sometimes I'm using Talk360 to contact suppliers or even in this country to call regularly.” — Bekele Kiboro Arigo

A simple way to call suppliers and business contacts

For small business owners like Bekele, not every conversation can happen through WhatsApp or an online meeting. Sometimes you need to call a supplier directly, reach someone on their regular phone number or speak to a contact who doesn't have reliable internet access. That's where Talk360 comes in. With Talk360, you can call mobile phones and landlines in over 190 countries using Wi-Fi or mobile data. The person receiving your call doesn't need to install an app or have an internet connection. For entrepreneurs managing businesses across borders, that means fewer barriers to getting things done. And with pay-as-you-go calling credit, there's no need for a monthly subscription. You simply pay for the calls you make.

Helping his community stay connected

Bekele's relationship with Talk360 goes beyond his own business. Since 2016, he's also been selling Talk360 calling credit to customers in his shop. Over the years, he's seen people return regularly because they value an affordable way to stay in touch. When friends need calling credit, he can use Talk360's Share Credit feature to transfer credit to their accounts. He also takes time to explain how the app works, helping others discover a simple way to make calls.

“My friends, if they don't have airtime, we can share with them from our airtime.” — Bekele Kiboro Arigo

It's a small gesture that can make a meaningful difference, particularly for people living far from family and friends.

More than a calling app

For Bekele, Talk360 plays several roles. It's a product he sells in his shop, a way to reach suppliers and business contacts, and something he can share with friends and customers who need an affordable way to call. His experience reflects something we believe at Talk360: a phone call can make a real difference. For a small business owner, it might mean reaching a supplier and keeping business moving. For someone living abroad, it might mean hearing a familiar voice from home. Different reasons to call. The same need to connect.

When asked to describe Talk360 in one word, Bekele keeps it simple: "It's a very helpful app."

Watch Bekele's story

Hear directly from Bekele about running his business in South Africa, supporting his community and how Talk360 has been part of his journey since 2016.

International calling that works for your business

You don't need a complicated phone system to stay connected with customers, suppliers and business partners around the world. With Talk360, you can call international mobile phones and landlines, even when the recipient isn't online. You can check destination-specific calling rates before you call, pay as you go without a monthly subscription and use your calling credit across different international destinations. Whether you're running a shop, managing suppliers across borders or building an international business, Talk360 helps you make the calls that keep things moving.

Your business doesn't stop at borders. Your calls shouldn't either.

Discover how businesses use Talk360